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Course Information

Public Relations and Advertising (COMM 375)

Term: 2011-12 Academic Year Spring

Faculty

Kate Loging
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Schedule

Thu, 6:00 PM - 9:00 PM (1/9/2012 - 5/11/2012) Location: BLC HH 311

Description

Students explore the history and functions of public relations and advertising in the business and non-profit sectors, focusing on roles in organizational settings, audience analysis, public opinion, media relations, and writing and budgeting principles. BUSN431 may be taken as a substitute course.