Schedule
Tue, 10:30 AM - 11:45 AM (8/25/2009 - 12/17/2009) Location: BLC MH 130
Thu, 10:30 AM - 11:45 AM (8/25/2009 - 12/17/2009) Location: BLC LH 305
Description
Focus is given to development, evaluation, and implementation of marketing strategies in complex organizational environments. Students are required to integrate a variety of marketing management concepts, theories, and analysis techniques through in-depth case study. Prerequisite: BUSN330 or consent of instructor.