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Entertainment and Sport Marketing (BUSN 430)

Term: 2013-14 Academic Year Spring

Schedule

Mon-Wed-Fri, 11:30 AM - 12:20 PM (1/13/2014 - 5/16/2014) Location: BLC HH 314

Description

Application of fundamental marketing concepts of the sport industry. Specific topics covered include marketing research, event planning, promoting, and execution, connecting the four P's of marketing to the sport industry, public relations and social media, and developing and maintaining the brand. Identifying a target market for an event. Understanding the sport consumer. Prerequisite: BUSN330 or consent of instructor.