Schedule
Tue-Thu, 8:30 AM - 9:50 AM (1/14/2013 - 5/17/2013) Location: BLC HH 135
Tue-Thu, 8:30 AM - 9:50 AM (1/14/2013 - 1/23/2013) Location: BLC HH 314
Description
Application of fundamental marketing concepts of the sport industry. Specific topics covered include marketing research, event planning and execution, fundraising, sponsorships, advertising, and assessment. Prerequisite: BUSN330 or consent of instructor.