Consumer Behavior (BUSN 333)
Term: 2012-13 Academic Year Spring
Tue, 6:00 PM - 9:00 PM (1/14/2013 - 5/17/2013) Location: BLC HH 213
The consumption process and the direct and indirect factors that influence the process will be examined. The relationship between consumer behavior and marketing strategy will also be considered. Prerequisite: BUSN330 or consent of instructor.