Principles of Marketing (BUSN 330)
Term: 2024-25 Academic Year Spring
Mon-Wed-Fri, 10:30 AM - 11:20 AM (1/6/2025 - 5/9/2025) Location: BLC HH 311
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.