Principles of Marketing (BUSN 330)
Term: 2024-25 Academic Year Fall
Mon-Wed-Fri, 10:30 AM - 11:20 AM (8/20/2024 - 12/12/2024) Location: BLC HH 314
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.