Principles of Marketing (BUSN 330)
Term: 2021-22 Academic Year Spring
Mon-Wed-Fri, 10:30 AM - 11:20 AM (1/10/2022 - 5/13/2022) Location: BLC HH 311
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.