Principles of Marketing (BUSN 330)
Term: 2018-19 Academic Year Fall
Mon-Wed-Fri, 11:30 AM - 12:20 PM (8/28/2018 - 12/20/2018) Location: BLC HH 212
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.