Principles of Marketing (BUSN 330)
Term: 2016-17 Academic Year Fall
Mon-Wed-Fri, 11:30 AM - 12:20 PM (8/23/2016 - 12/15/2016) Location: BLC HH 337
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.