Principles of Marketing (BUSN 330)
Term: 2011-12 Academic Year Fall
Mon-Wed-Fri, 10:30 AM - 11:20 AM (8/23/2011 - 12/15/2011) Location: BLC HH 314
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.