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Course Information

Principles of Marketing (BUSN 330)

Term: 2009-10 Academic Year Fall

Faculty

Janet Moldstad
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Sarah Harstad
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Schedule

Mon-Wed-Fri, 10:30 AM - 11:20 AM (8/25/2009 - 12/17/2009) Location: BLC LH 110

Description

The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.