Principles of Marketing (BUSN 330)
Term: 2008-09 Academic Year Fall
Mon-Wed-Fri, 10:30 AM - 11:20 AM (8/26/2008 - 12/17/2008) Location: BLC LH 203
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.