Principles of Marketing (BUSN 330)
Term: 2007-08 Academic Year Fall
Mon-Wed-Fri, 10:30 AM - 11:20 AM (8/28/2007 - 12/19/2007) Location: BLC LH 203
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.