Description
This capstone course in Entrepreneurship emphasis focuses on long-term strategic management of entrepreneurial ventures. Topics include sources of financing, financial management, effective marketing, human resource planning, networking, and succession planning as related to entrepreneurial ventures. Expansion and growth strategies for new businesses from operational, tactical, and strategic foci will be studied and developed. Additionally, specific challenges and opportunities found in entrepreneurial management and leadership, the legal environment, and networking will be integrated throughout the course to strengthen the students' chances for success in a competitive domestic and global marketplace. Prerequisites: BUSN350 and BUSN397