Integrated Marketing Communication (BUSN 431)

Term: 2024-25 Academic Year Fall

Faculty

Kenneth JohnsonShow MyInfo popup for Kenneth Johnson

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Schedule

Tue-Thu, 10:30 AM - 11:45 AM (8/20/2024 - 12/12/2024) Location: BLC HH 314

Description

Marketing communication and the coordination of separate promotion strategies used to create the desired image and provide consistency and maximum communication impact are explored. The course approaches integrated marketing communication from a managerial focus on the full range of promotional tools available in today's business environment. Prerequisite: BUSN330 or consent of instructor.