BUSN 431 A - Integrated Marketing Communication

Course Information

Integrated Marketing Communication (BUSN 431)

Term: 2008-09 Academic Year Spring

Faculty

Janet MoldstadShow MyInfo popup for Janet Moldstad
Email address is hidden, click here to email
Office hours:
  • Monday 2:00 PM to 4:00 PM
  • Wednesday 2:00 PM to 4:00 PM
  • Friday 2:00 PM to 4:00 PM
    		•
     

    Schedule

    Tue-Thu, 2:00 PM - 3:20 PM (1/12/2009 - 5/15/2009) Location: BLC MH 301

    Description

    Marketing communication and the coordination of separate promotion strategies used to create the desired image and provide consistency and maximum communication impact are explored. The course approaches integrated marketing communication from a managerial focus on the full range of promotional tools available in today's business environment. Prerequisite: BUSN330 or consent of instructor.

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    Course Information (imported)

    Integrated Marketing Communication (BUSN 431)

    Term: 2008-09 Academic Year Spring

    Faculty

    Janet MoldstadShow MyInfo popup for Janet Moldstad
    Email address is hidden, click here to email
    Office hours:
  • Monday 2:00 PM to 4:00 PM
    		•
     

    Schedule

    Tue-Thu, 2:00 PM - 3:20 PM (1/12/2009 - 5/15/2009) Location: BLC MH 301

    Description

    Marketing communication and the coordination of separate promotion strategies used to create the desired image and provide consistency and maximum communication impact are explored. The course approaches integrated marketing communication from a managerial focus on the full range of promotional tools available in today's business environment. Prerequisite: BUSN330 or consent of instructor.

    Go to Main Screen

    Course Information (imported) (imported)

    Integrated Marketing Communication (BUSN 431)

    Term: 2008-09 Academic Year Spring

    Faculty

    Janet MoldstadShow MyInfo popup for Janet Moldstad
    Email address is hidden, click here to email
    Office hours:
  • Monday 2:00 PM to 4:00 PM
    		•
     

    Schedule

    Tue-Thu, 2:00 PM - 3:20 PM (1/12/2009 - 5/15/2009) Location: BLC MH 301

    Description

    Marketing communication and the coordination of separate promotion strategies used to create the desired image and provide consistency and maximum communication impact are explored. The course approaches integrated marketing communication from a managerial focus on the full range of promotional tools available in today's business environment. Prerequisite: BUSN330 or consent of instructor.

    Go to Main Screen