Entertainment and Sport Marketing (BUSN 430)

Term: 2023-24 Academic Year Spring

Faculty

Andrew KruegerShow MyInfo popup for Andrew Krueger

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Professor Krueger's Fall Daily Schedule
Time	Monday	Tuesday	Wednesday	Thursday	Friday
8 am   to 9 am	Arrive at 8:30	Arrive at 8:30	Arrive at 8:30	By Appointment	Arrive at 8:30
9  to 10 am	Class HH214	Office Hours	Class HH214		Class HH214
10 to 10:30	Chapel	Chapel	Chapel		Chapel
10:30 to 11:30	Office Hours	Off Campus	Office Hours		Office Hours
11:30 to 12:30	Lunch	Office Hours	Lunch		Lunch
12:30 to 1:30	Class HH 314	Lunch	Class HH314		Class HH314
1:30 to 2:30	Office Hours		Office Hours		Office Hours
2:30 to 3:30	Class HH313		Class HH313		Class HH313
3:30 to 4	Office Hours		Office Hours		Office Hours

Schedule

Tue-Thu, 12:00 PM - 1:15 PM (1/8/2024 - 5/10/2024) Location: BLC HH 313

Description

Application of fundamental marketing concepts of the sport industry. Specific topics covered include marketing research, event planning, promoting, and execution, connecting the four P's of marketing to the sport industry, public relations and social media, and developing and maintaining the brand. Identifying a target market for an event. Understanding the sport consumer. Prerequisite: BUSN330 or consent of instructor.