Principles of Marketing (BUSN 330)
Term: 2012-13 Academic Year Fall
Mon, 6:00 PM - 9:00 PM (8/28/2012 - 12/19/2012) Location: BLC HH 214
The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function.